1. DIVERSITY & INCLUSION: Increase access to climbing by providing facilities and programs that build relationships across socio-economic, racial, ethnic, and cultural backgrounds, and for people of all abilities.
2. YOUTH ENGAGEMENT: Introduce young people from a diversity of backgrounds to climbing, and foster a supportive and inclusive pipeline for continued engagement with the sport and the community.
3. ENVIRONMENTAL PROTECTION: Protect outdoor climbing areas by conserving the land and keeping access to climbing open to all.